As the art world feigns disinterest, intelligent artists young and old spend time applying for a coveted spot on Bravo's "Untitled Art Project", something that artnet.com or the Village Voice suggested was the perfect title already. Cuts have been made, with a friend learning that they had not in fact proceeded to the second round.
But unlike a culinary competition, or one that focuses on design, how does a profession that is already marked in part by its superfluousness - one does not "need" art, despite protestations to the contrary, whereas one "needs" clothes even to the extent that their absence creates a legal liability - create a result that has the capacity to change the winner's world?
Over lunch today I was discussing this very conundrum. Our conversation went something like this:
Artist: I didn't even know the auditions were on.
Me: Would that have made any difference?
Artists themselves may be struggling with what this will mean as professionals anticipate the challenges. "Today is the life drawing challenge," as pixellations cover our cultural inabilities to accept we all have a body; or, "Today, contestants, you will make a sculpture from what you can find in the junkyard in the next ten minutes" - cut to exciteable artist crashing into rusted hulk, cue medical attention.
In any event, hopefuls in four cities are auditioning, hoping that somehow this will catapult them into being the next big thing.
Remember the last big thing died in a room at the Lafeyette Hotel last week, and his name was Dash Snow. Ever seen his work?